Context is the Operating layer.
When every team means something different by the same product, market, or rule, plans and numbers never quite line up. Shared context is what keeps execution aligned.
Rubin is model-agnostic software that encodes how your business is defined and run: entities, ownership, rules, and feeds from ERP, retail, and media. Teams and automation use that same structured layer for planning, monitoring, and execution. Dialogue is one entry point; Zone and the rest of the product read and write the same graph.
The Problem
It is Actually Complicated
Enterprise reality is not a single spreadsheet or a tidy stack of apps. It is a live system of business models, departmental processes, and operational tools that must stay coherent while everything moves. What looks simple on the surface is held together by deep institutional know-how and brittle dynamics under pressure.
The Problem
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Information is everywhere. Context is not.
Companies are not short on information. The real issue is that reports, records, documents, and insights rarely exist in one connected operational view.
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Valuable knowledge, trapped in the seams.
Critical business knowledge lives across tools, teams, files, dashboards, and individual experience. What exists is valuable, but it is not structured so the organization can fully use it.
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Language is not enough. Company context is.
Generic AI may understand language and broad business concepts, but it does not know how a specific company works: its structure, priorities, history, rules, and decision logic.
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Without a model, depth stays out of reach.
When business context is not modeled clearly, AI can only help at the surface. It may answer questions, but it cannot reliably support deeper analysis, planning, or execution.
- 01.1 Five versions of one number Board deck ₺4.30M, spreadsheet ₺4.05M, CRM ₺4.38M, ERP ₺4.21M. Same quarter, same region.
- 01.2 No shared definition Finance closes Q3 on a fiscal calendar, sales on the calendar year. Nobody decided which one counts.
- 01.3 Stale by default The dashboard has not refreshed in six days, so the meeting runs on cached numbers.
- 02.1 Rules live in people Discounts above 15% wait for Ayşe, twelve years in the job. When she is away, orders wait too.
- 02.2 Critical files on a desktop Credit limits sit in a 2023 spreadsheet on one laptop, outside every system.
- 02.3 Hand-offs nobody wrote down Order-to-cash crosses four teams and four systems. None of the hand-offs is documented.
- 03.1 Fluent, but generic Asked why margin fell, a general model lists textbook causes. None of them is yours.
- 03.2 The real cause is internal A rebate rule changed on 1 July. Only your own records can show that.
- 03.3 Nothing to plug into Without a model of the company, the AI has no way in to your rules, history or data.
- 04.1 Search is not understanding Retrieval returns eight text chunks. It cannot follow a rule through orders, prices and regions.
- 04.2 Analysis needs structure Entities, relations and history have to exist before AI can explain a change.
- 04.3 Action needs permission Executing work takes targets, rights and an audit trail. Documents carry none of them.
The Answer Complexity, made to flow.
Rubin does not ask your company to become simpler. It connects the systems you already run, builds a model of how your business actually works and puts that model behind every question, plan and agent. The complexity stays underneath, where it belongs. What reaches you is calm, grounded and ready to act on.
- Connect
- once
- Model
- yours
- Reach
- 4 / 4
Connect
Rubin plugs into your ERP, Drive, Microsoft 365 and POS one time, then keeps reading them on their own schedules. Five systems that disagreed become one layer that stays current. Nobody on your team thinks about integrations again.
- Sources
- 5
- Bus
- 1
- Rewiring
- 0
Model
On top of your sources Rubin builds the model of your company: customers, orders, SKUs, prices and the rules between them, plus a narrative memory of what changed and why. The knowledge that lived in the seams gets a structure you can query.
- Entities
- 12,480
- Relations
- 41,902
- Memory
- live
Ground
Ask in plain words. Rubin answers from your own model, cites the record behind each claim and shows the rule that changed. No generic advice, no guessing, no copying data into a chat window.
- Cited
- 3 / 3
- Source
- your model
- Guesses
- 0
Act
The same model drives every surface: chat, workbooks, plans and agents. Analysis turns into a plan, the plan into running work, and the complexity stays underneath. You stay on the work that matters.
- Surfaces
- 4
- Reach
- 4 / 4
- Hand-offs
- 0
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Connect once. Never wire it again.
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Your know-how, built into a model.
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AI that knows how your company works.
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From question to plan to done, in one flow.
Inside Rubin See it work.
Every clip below is recorded in the product itself. Scroll to step through what you do, what Rubin does for you, and where the answer comes from.
Company-aware questions.
A conversation scoped to your own model. Rubin knows your products, documents and numbers before you type.
Workbooks that build themselves.
A canvas, a chat and a library in one workspace. Agents put live cells on the canvas and keep your documents current.
From a prompt to an owned plan.
Projects, tasks and timelines that live on the same model as your analysis, so progress is measured on the same data.
Ask in plain words, watch it work.
Rubin searches your documents, queries the ERP and computes in visible steps, then answers as a chart, a paragraph or a table.
Every page, taken apart.
Rubindex is the engine that reads your documents. It splits a page into its parts, indexes each one on its own, explains what it says and links it to your company model.
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01 Ingest
A slide arrives as one flat image of meaning.
Decks, PDFs and spreadsheets come in as they are. A Q3 review slide holds a title, KPIs, a chart, a table and a footnote on one plane.
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02 Segment
Layout becomes components.
Rubindex detects each region and its type, then lifts it out with its position, reading order and style kept.
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03 Index
Each part is indexed on its own.
Every component gets an ID and its own index entry, so a search finds the chart, not just the deck it sits in.
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04 Explain
Values extracted, meaning attached.
Charts become series, tables become rows, KPIs become value, unit and period. Each part is explained in a sentence and linked to the entities it mentions.
The Lab
Rubin Lab is where we do our research. We design the blueprints, the ontology and the onboarding engine that turn a company's documents and tools into a knowledge graph, and we measure every part of it on every release.
Learn more about the Lab-
01 Blueprint
A metamodel for the vertical.
Before onboarding we draw the blueprint: the metamodel of a vertical. For consumer goods that is accounts, SKUs, contracts, rebate rules, campaigns and the relation types between them.
- Vertical
- Consumer goods
- Classes
- 38
- Relation types
- 64
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02 Ontology
Entities, relations, attributes.
The blueprint becomes the company's ontology. An entity is a thing the business tracks, a relation is how two of them connect, an attribute is a typed fact about one. Each is defined, constrained and layered.
- Entity types
- 38
- Relation types
- 64
- Attributes
- 412
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03 Onboarding
Every source, read against the blueprint.
Onboarding scans the company's documents and tools against the blueprint. Each record is matched to a class, duplicates are resolved and every fact keeps the source it came from.
- Sources
- 4 systems
- Documents
- 8,214
- Records
- 1.2M
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04 Knowledge graph
The company, as one graph.
What comes out is the knowledge base: entities joined by their relations, versioned over time and kept current as the sources change. Every agent in Rubin answers from it.
- Entities
- 12,480
- Relations
- 41,902
- Refresh
- live
Collab · B2B Built for teams, not seats.
Today every team works in its own tools, on its own copy of the numbers, and the work moves between them as exports and email. Rubin turns that into one collaborative workspace: marketing, business development, sales, finance and supply chain ask the same company model and build on each other's work.
- 01 Marketing Campaign decksSell-out sheets
- 02 Business development Distributor listsContracts
- 03 Sales Account sheetsRebate emails
- 04 Finance & planning ERP exportsMargin models
- 05 Supply chain Stock reportsOrder sheets
- 01 Marketing
Which campaigns moved Yellow Mustard sell-out last quarter?
Campaign results joined to sell-out, by region. - 02 Business development
Which distributors in the North match our best accounts?
Look-alike accounts from the Registry, with their contracts. - 03 Sales
Which key accounts are still on the old rebate terms?
Account list with terms, owners and next steps. - 04 Finance & planning
What does a 4% rebate do to Q1 margin?
A scenario on live numbers, shared back to Sales. - 05 Supply chain
Can stock in the North carry the Mustard relaunch?
Stock and open orders against the campaign plan, by SKU.
- One workspace
- Chats, Flows and documents every team works in, not files passed between tools.
- Same model
- Every team asks the same company, not its own copy.
- Work builds up
- One team's analysis becomes the next team's starting point.